Identi-ties
For Powerhouse Museum
Category
Digital Media
Role
Communications Lead
The Challenge
The Challenge
The Challenge
Create a campaign strategy to publicise and activate Powerhouse Museum’s research project.
Create a campaign strategy to publicise and activate Powerhouse Museum’s research project.
Create a campaign strategy to publicise and activate Powerhouse Museum’s research project.
The Research
The Research
The Research
An interdisciplinary collaboration involving cultural historians, materials scientists, and digital humanities specialists. Powerhouse investigated the materials, techniques, used histories, and cross-cultural influences of selected objects, examining how they reflect technological capabilities, social identities, and environmental conditions over time.
The project aimed to culminate in a public lecture, an academic conference, and a scholarly publication.
An interdisciplinary collaboration involving cultural historians, materials scientists, and digital humanities specialists. Powerhouse investigated the materials, techniques, used histories, and cross-cultural influences of selected objects, examining how they reflect technological capabilities, social identities, and environmental conditions over time.
The project aimed to culminate in a public lecture, an academic conference, and a scholarly publication.
An interdisciplinary collaboration involving cultural historians, materials scientists, and digital humanities specialists. Powerhouse investigated the materials, techniques, used histories, and cross-cultural influences of selected objects, examining how they reflect technological capabilities, social identities, and environmental conditions over time.
The project aimed to culminate in a public lecture, an academic conference, and a scholarly publication.
Our Strategy
Our Strategy
Our Strategy
Audience research, including Western Sydney Census data, SurveyMonkey responses, and interviews, identified a significant opportunity to engage underrepresented Asian migrant communities. With growing asian migrant trends, we located an under enganged audience in younger (14-24) Chinese, Vietnamese, Korean and Filipino demographics.
We aimed to address this disconnect by creating a new kind of relationship between the spectator and the object. Our goal was to develop an online space where object-based narratives could be realised and shared directly to the Powerhouse platform by its audiences, fostering a participatory and collaborative experience.
Audience research, including Western Sydney Census data, SurveyMonkey responses, and interviews, identified a significant opportunity to engage underrepresented Asian migrant communities. With growing asian migrant trends, we located an under enganged audience in younger (14-24) Chinese, Vietnamese, Korean and Filipino demographics.
We aimed to address this disconnect by creating a new kind of relationship between the spectator and the object. Our goal was to develop an online space where object-based narratives could be realised and shared directly to the Powerhouse platform by its audiences, fostering a participatory and collaborative experience.
Audience research, including Western Sydney Census data, SurveyMonkey responses, and interviews, identified a significant opportunity to engage underrepresented Asian migrant communities. With growing asian migrant trends, we located an under enganged audience in younger (14-24) Chinese, Vietnamese, Korean and Filipino demographics.
We aimed to address this disconnect by creating a new kind of relationship between the spectator and the object. Our goal was to develop an online space where object-based narratives could be realised and shared directly to the Powerhouse platform by its audiences, fostering a participatory and collaborative experience.
