Identi-ties

For Powerhouse Museum

Category

Digital Media

Role

Communications Lead

Designed a digital media and communications strategy for the Powerhouse Museum to publicise a recent research project. Aimed to activate the research using novel techniques that are scalable and portable across multiple platforms.

Key Objectives

  • Promote the Powerhouse Museum as a relevant cultural institution to historical memory and identity formation 


  • Build a community of cultural exchange around the Powerhouse brand 


  • Develop new audiences


  • Activate museum objects digitally to communicate complex ideas into simple concepts

Target Audience

Chinese, Vietnamese, Filipino, and Korean younger demographics (14-24)